Wayout Design


with a website that works as hard as you do

Design Rules Everything or DREAM is a combination of Maggie and Karen’s own individual businesses. Wayout Design has been Maggie’s business for the last 15 years. Started in her home office as a little side-project, it bloomed into a full-fledged web design business once her kids were in school during the day. Meeting Karen was a turning point. Their combined efforts allowed them both to tackle bigger, more complex projects and expand their ability to truly ad value to their clients’ businesses.

The Challenge

Our first meeting with IGS Industries included a tour of their facilities. Spread out over several acres and buildings, it was easy to see by the end of the tour that their website did not reflect the the expanse of the business and their multi-faceted capabilities were getting lost. They needed a fresh approach to their branding to include a website that demonstrated their modern technology, knowledge of the business, dedication to client satisfaction and most importantly their capabilities.

Our Approach

First on our checklist was to look at site analytics and determine what pages on the website were being viewed, where users were dropping off, and what important pages were not being viewed. We also mined for keywords, checked rankings against them and compared their competitors rankings against the same keywords. We leveraged this data to build a solid website with a strong keyword foundation that would provide top results in the SERP's. Next we built out a website strategy that brought capabilities to the forefront, using custom menus that displayed all capabilities on every page of the site, creating a strong internal heirarchy that is Google friendly. Lastly, we brought fresh new color and modern elements to reflect the cutting-edge technology the brand represents.


we believe great design is driven by data.

Numbers Don't Lie

The team at Dream had access to site analytics and provided further insight through keyword research and market analysis. High value keywords SERP's were compared against competitors and a strategy was built to push IGS up in the rankings. The team also mined for opportunity, looking for high volume keywords with low competition that would organically push traffic to the site, creating a greater ROI.


get ready for your close-up.

Tackling the Identity Crisis

it's not just a pretty face.

Fresh bold colors helped to bring new life to their old monochromatic branding, drawing in users and increasing overall engagement. We also used large bold images to represent capabilities, juxtaposed against sharp cut angles for visual interest and branding. The menu was streamlined and a megamenu was added to include all capabilities.

Smart design isn't just pretty. Heirarchy and content were strategically planned for optimal search results. Speed pages were tested against the latest Google release and best practices were used to achieve top scores.

igs desktop scroll


so why should you.


Loki in a spacesuit