With such small audience of patients, caregivers and professionals, it’s important that The EHE Foundation’s branding support their goal to be an impactful resource for their community. Graphics, images and messaging require consistency to convey stability and professionalism. The logo came to us in a bright yellow color with dark red trim. Dream updated the color palette by using the red from Chan Zuckerberg’s Rare as One Initiative. We further updated the look with a lighter yellow. Visually, the colors are updated and fresh but still retain the Sarcoma yellow and red trim that signifies blood vessels.
Educating people about EHE is always at the forefront of any communication efforts. The word breakdown graphic provides a visual definition of each of the word segments that make up the full name, epithelioid hemangioendothelioma. It provides an entry point for viewers to begin to understand the disease using more common words.
Website fonts are kept clean and bold to put the focus on the content. Clear communication of events and resources is the primary job of the website so graphics and imagery are kept to a minimum. The homepage is modernized with a modular, block design that presents various pieces of content separately and clearly.