Fresh bold colors helped to bring new life to their old monochromatic branding, drawing in users and increasing overall engagement. We also used large bold images to represent capabilities, juxtaposed against sharp cut angles for visual interest and branding. The menu was streamlined and a megamenu was added to include all capabilities. Internal pages were designed with a sidebar to include a capabilities menu for easy navigation between services as well as create a strong internal hierarchy for SEO.
Smart design isn’t just pretty. Hierarchy and content were strategically planned for optimal search results. Page speeds were tested against the latest Google release metrics, and best practices were used to achieve top scores.