Preparing for the ICOPR festival each year includes adding new artists, performance dates and details, and sponsors. New information comes in quickly and changes often need to be made within hours of receiving it. Not a problem! Anticipating this, we built out a strategy for easy updates by creating templated page designs that allow us to easily add/remove artists and/or change the order of content by dragging and dropping.
To improve the user experience and streamline performance information and updates, we installed an Events Calendar with options to add images, addresses, and promote that the concerts are free.
Video was important to the ICOPR brand so we incorporated it throughout the site, keeping in mind that everything is fluid and may need to move.
This dynamic group is ever changing and the website is in constant motion too, growing with them throughout the years.