The Girl Friday menu is complex. Gretchen has always insisted on providing options for her customers. Whether it’s picking a side dish, choosing salad dressing or opting out of cilantro – she likes to give people a choice. GF needed an order system to support all of this, that wouldn’t break the bank. We started with a web form, and that worked for a while. It was cumbersome and didn’t have any food photos, but it got the job done.
To improve the user experience and streamline Girl Friday internal processes, we upgraded ordering to an e-commerce solution. Costs are kept down by customizing an off-the-shelf e-commerce platform to suit the option-based ordering format Girl Friday customers are accustomed to. On the backend, reporting is more extensive and drives ingredient sourcing, food prep, packaging and delivery.
Business was growing, but the landscape was competitive. DREAM pitched Facebook and Instagram advertising to reach more customers and leverage favorable reviews. With ads featuring the weekly specials, her business has experienced steady and significant growth.